Lloyds Banking
Lloyds Banking
What surprised me was that 74% of users rated the app as good or excellent, yet nearly half wanted better spending tools. High satisfaction and unmet needs at the same time are not a contradiction. It is where the real design opportunity sits.
THE BRIEF
THE BRIEF
Review the competitive landscape of digital banking and evaluate customer behaviour data. Identify gaps in existing features and recommend improvements grounded in both competitor benchmarking and user research.
Review the competitive landscape of digital banking and evaluate customer behaviour data. Identify gaps in existing features and recommend improvements grounded in both competitor benchmarking and user research.
THE BRIEF
Review the competitive landscape of digital banking and evaluate customer behaviour data. Identify gaps in existing features and recommend improvements grounded in both competitor benchmarking and user research.
RESEARCH METHODS
RESEARCH METHODS
Two streams ran in parallel. A competitive analysis of three direct competitors was evaluated against UX strengths and feature gaps. A customer survey of 50 participants and an observational study of users inside the Lloyds mobile app ran alongside it.
Two streams ran in parallel. A competitive analysis of three direct competitors was evaluated against UX strengths and feature gaps. A customer survey of 50 participants and an observational study of users inside the Lloyds mobile app ran alongside it.
RESEARCH METHODS
Two streams ran in parallel. A competitive analysis of three direct competitors was evaluated against UX strengths and feature gaps. A customer survey of 50 participants and an observational study of users inside the Lloyds mobile app ran alongside it.
WHAT THE RESEARCH FOUND
WHAT THE RESEARCH FOUND
Three competitors all failed the same way: financial insight that made users work too hard to find it. The core design held up. The gaps were specific and actionable.
Three competitors all failed the same way: financial insight that made users work too hard to find it. The core design held up. The gaps were specific and actionable.
WHAT THE RESEARCH FOUND
Three competitors all failed the same way: financial insight that made users work too hard to find it. The core design held up. The gaps were specific and actionable.
RECOMMENDATIONS
RECOMMENDATIONS
Deeper spending breakdowns with predictive alerts. Bill sharing inside the spending flow. Modular insight panels that serve both the quick reader and the one who wants to dig in.
Deeper spending breakdowns with predictive alerts. Bill sharing inside the spending flow. Modular insight panels that serve both the quick reader and the one who wants to dig in.
RECOMMENDATIONS
Deeper spending breakdowns with predictive alerts. Bill sharing inside the spending flow. Modular insight panels that serve both the quick reader and the one who wants to dig in.
More Works More Works
More Works More Works
